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July 31 2014

Study finds that like yawning, sniffing is contagious.


Here’s another entry to add to our list of contagious behaviors (which currently includes yawning and driving like an old person): sniffing. In this study, the researchers had participants sit in an “odor clean room” and watch the movie Perfume, which contains “28 movie sniff events (MSEs) where a character takes a sniff” in the first 60 minutes of the film. While the movie was playing, the researchers measured how often the subjects sniffed within 7 seconds of hearing and/or seeing a sniff in the movie compared to all other sniffing.

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