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May 3 2014

Is That a Man or a Woman? Trust Your Nose


Humans stink, and it’s wonderful. A few whiffs of a pillow in the morning can revive memories of a lover. The sweaty stench of a gym puts us in the mood to exercise. Odors define us, yet the scientific zeitgeist is that we don’t communicate through pheromones—scents that influence behavior. A new study challenges that thinking, finding that scent can change whether we think someone is masculine or feminine.

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