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November 30 2013

Tech Senses Shopper's Mood to Adjust Promotions

Black Friday retailers arenít just seducing customers with flashy deals, price discounts and shiny wrappers, some may also be using advanced facial recognition technology to find out what you like and what it would take to get you to spend your money.

By combining new kinds of face and emotion recognition technology with old-fashioned advertising psychology, companies are better understanding how people react to their products online, or through ads on Facebook, Vine or Instagram, for example.

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