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September 14 2013
I am today launching a campaign (pdf) aimed at ending an industry that I created. That trade is in kopi luwak, AKA civet coffee – otherwise known as "wolf", "cat", and "crap" coffee, and the most expensive coffee in the world.
Over the past 20 years Kopi Luwak has become the ultimate bling coffee, a celebrity in its own right, stocked by every aspiring speciality retailer worldwide, and appearing on CNN News, Oprah, and The Bucket List (a Hollywood film with Jack Nicholson and Morgan Freeman, no less).
To my regret, I was the one who started it all ....
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