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August 12 2013

The virtual reality cow aiming to turn steak lovers into vegetarians

At first glance the small laboratory on Stanford University's campus in California looks very clinical. But after volunteers are given a virtual reality headset, the laboratory becomes a pasture which allows them to experience life as a cow destined for the slaughterhouse.

Those taking part in the research can 'see' the pasture around them, and are directed to feeding troughs by laboratory workers. As they are given instructions on how to move their bodies and where to go, the volunteers see the cow avatar move correspondingly and begin to relate to it.

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