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July 27 2013

Japan’s Latest Trend: Skinvertising

Ad agency pays women up to $121 a day to slap stickers on their thighs

While human billboards are nothing new in the realm of advertising, the latest twist on the eye-catching trend involves placing promotional messages on women’s thighs.

Playing up the maxim “sex sells,” public relations firm Wit Inc. enlisted 3,000 Japanese women to stroll around with stickers positioned provocatively on the mid-thigh.

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