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July 12 2013

If You Know How a Cow Feels, Will You Eat Less Meat?


STANFORD, Calif. -- Inside a lab on the Stanford University campus here, students experienced what it might feel like to be a cow.

They donned a virtual reality helmet and walked on hands and feet while in a virtual mirror they saw themselves as bovine. As the animal was jabbed with an electrical prod, a lab worker poked a volunteer's side with a sticklike device. The ground shook to simulate the prod's vibrations. The cow at the end was led toward a slaughterhouse.

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