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June 20 2013

Clapping reveals applause is a 'social contagion'


The quality of a performance does not drive the amount of applause an audience gives, a study suggests.

Instead scientists have found that clapping is contagious, and the length of an ovation is influenced by how other members of the crowd behave.

They say it takes a few people to start clapping for applause to spread through a group, and then just one or two individuals to stop for it to die out.

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