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June 2 2013
Coffee has Starbucks, soft drinks have Coca-Cola, burgers have McDonald's — but what brand identity does marijuana have?
With names like "Lemon Kush," "Bubblelicious," "Spermblaster" and "Hairy Mary," buyers of recreational and medical marijuana have only a hazy idea of what they're actually getting.
Leave it to a middle-age, bespectacled former Microsoft executive to come up with a marijuana brand that will have the same kind of consistency and consumer identity now enjoyed by other corporate products.
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