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Detroit Electric has announced its return to the Motor City, the birthplace of the electric vehicle, touting the creation of new jobs and a range of exciting 100-percent electric vehicles. Can an innovative electric car manufacturer revive a brand after an absence of over 70 years and navigate a highly competitive market?
Detroit Electric was revived in 2008 by Albert Lam, former CEO of the Lotus Engineering Group and executive director of Lotus Cars of England. Detroit Electric’s goal is “to produce an electric vehicle that seamlessly integrates refined aesthetics, innovative technology, superior handling, and performance.”
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