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April 13 2013

Magic trick transforms conservatives into liberals


‘Choice blindness’ can induce voters to reverse their party loyalty.

When US presidential candidate Mitt Romney said last year that he was not even going to try to reach 47% of the US electorate, and that he would focus on the 5–10% thought to be floating voters, he was articulating a commonly held opinion: that most voters are locked in to their ideological party loyalty.

But Lars Hall, a cognitive scientist at Lund University in Sweden, knew better.

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