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February 26 2013

Lima billboard is tapped for drinking water


A billboard in Lima, Peru, created by ad agency Mayo DraftCFB in collaboration with the University of Engineering and Technology (UTEC), captures the air's humidity and turns it into potable water for Lima residents. Lima is referred to as a "desert megacity" where many residents cope with inadequate access to clean drinking water. The agency and university formed a team to produce what they refer to as the first billboard that produces drinking-water out of air.

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