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If cupid had studied neuroscience, he’d know to aim his arrows at the brain rather than the heart. Recent research suggests that for love to last, it’s best he dip those arrows in oxytocin. Although scientists have long known that this hormone is essential for monogamous rodents to stay true to their mates, and that it makes humans more trusting toward one another, they are now finding that it is also crucial to how we form and maintain romantic relationships.

A handful of new studies show that oxytocin makes us more sympathetic, supportive and open with our feelings—all necessary for couples to celebrate not just one Valentine’s Day, but many. These findings have led some researchers to investigate whether oxytocin can be used in couple therapy.