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Entrepreneur Chen Guangbiao sells canned air to make a point about toll on environment.

Beijing: A Chinese entrepreneur is selling fresh air in soft drinks cans, similar to bottled drinking water, as north China is once again choking in toxic smog.

The concentration of airborne PM 2.5 particulates — the smallest and most deadly — went off the chart in the early hours of this morning for the second time this month, according to pollution gauge at the American Embassy in Beijing.