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If you made a New Year’s resolution a few weeks ago, you probably decided to get fit or lose weight – two goals that pretty unavoidably involve a pledge to eat less. Perhaps you’ve stuck with it so far, through some combination of brute will, guilt, and the deployment of winning slogans at spots of greatest temptation. But unless you’re one of the rare successful long-term dieters, your assault on adiposity will be short lived. Sooner or later, you’ll find your way back to foods that are sweet, fat, and synthetically tinted.

Why do we eat bad stuff, and too much of it?