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The car had been the sole property of its creator, legendary car customizer George Barris, since its creation. It was sold at collector car auction company Barrett Jackson's annual auction near the company's Scottsdale, Ariz., headquarters. The final price includes a 10% sales commission.

There had been some question as to whether the car would fetch a large sum. Craig Jackson, chief executive of the auction firm, said he expected the car to sell for millions.

Others pointed out, though, that many imitation Batmobiles had been built over the years, a good number of them virtually indistinguishable from the original. That raised the question of whether collectors would be willing to pay a huge sum for this Batmobile simply because it was the first.