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Almost 80 years after first going to print, the final Newsweek magazine hit newsstands Monday featuring an ironic hashtag as a symbol of its Twitter-era transition to an all-digital format.

The second-largest news weekly magazine in the United States has been grappling with a steep drop in print advertising revenue, steadily declining circulation and the migration of readers to free news online.

During a fierce decades-long rivalry with fellow American coffee-table staple Time magazine, Newsweek pushed the envelope with bold and often controversial covers.