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December 19 2012

Ancient city of Troy rebranded itself after war


EVEN ancient cities knew about rebranding. Troy was destroyed by war about 3200 years ago - an event that may have inspired Homer to write the Iliad, 400 years later. But the famous city rose again, reinventing itself to fit a new political landscape.

Troy lies in north-west Turkey and has been studied for decades. Pottery made before the war has a distinct Trojan style but after the war its style is typical of the Balkans. This led archaeologists to believe that the locals had been forced out and replaced by populations from overseas.

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