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November 9 2012
Patterns of activity on Wikipedia can predict the opening box office takings of blockbuster movies a month before they are released, according to scientists.
Taha Yasseri, a physicist at the Budapest University of Technology and Economics, has created a mathematical model that takes into account data such as the number of readers and editors for the Wikipedia page of an upcoming movie and shown that it correlates with takings on the film's opening weekend.
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